Search engine optimization is a technique which is used by digital marketers to optimize the content, so that it gets easily noticed in a search engine’s organic search results. To make a strong presence on the internet, it is essential to build content qualitatively and SEO helps you in achieving it. SEO also demonstrates to the search engine that your content is the best result for a particular topic.
There are two types of SEO, one is on-page seo and other is the off-page seo. On-page seo works on the front portion of the content like adding headings, meta description and keywords. Off-page seo works behind the page by providing backlinks. Both types of seo works on providing your web page a better ranking and an increase in organic traffic.