Social media marketing is a process through which social media platforms are used effectively to connect with the audience for building brand, increasing sales and driving website traffic. To achieve traffic, great content and engagement with the followers is required. Moreover, running social media advertisements and commenting on your follower’s post, pace up the ranking and traffic.
Social media management is done through five strong channels. These are, strategy, publishing, engagement, analytics and advertising. By including social media management, businesses are observing a loyal customer base for their brands and increased traffic. Some of the popular social media channels that businesses use are Instagram, Facebook and twitter.