Search engine marketing is a digital marketing strategy that helps in increasing the visibility of a website on the search engine result page. SEM is used mostly by the businesses for marketing of their product on search engines through paid advertisements. Advertisers do keyword bidding, which are shown by Google on the search results. These ads are often called pay-per-click ads.
The reason behind choosing search engine marketing is that it provides advertisers an opportunity to show their ads in front of motivated customers. Because of this opportunity, search engine marketing is considered effective for growing your business. Also, it is the fastest way to drive traffic to a website.